Creating the Customer-Driven Academic Library.

Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Woodward, Jeannette
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, 2009.
Temas:
Public services (Libraries)
Academic libraries > Space utilization > Social aspects.
Bibliothèques > Services aux usagers.
Bibliothèques universitaires > Utilisation de l'espace > Aspect social.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction; 1. Reinventing the Academic Library; 2. Making It Happen: Leadership and the Professional Staff; 3. Public Service Staffing: Past, Present, and Future; 4. A Great Place to Be: Creating a Livable Library; 5. Transforming Spaces on Tight Budgets; 6. Making the Transition to a Twenty-First-Century Library; 7. Innovation at the Forefront; 8. Sharing Our Vision: Marketing the Academic Library; 9. Customer Service: Making It All Come Together; 10. Evaluating Our Progress; Index.

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