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Web Advertising. New forms of communication on the Internet.
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactiv...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
John Benjamins Publishing Company
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 006 | m o d | ||
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| 008 | 110328s2004 xx o 000 0 eng d | ||
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| 019 | |a 191926393 |a 816317668 | ||
| 020 | |a 9027294887 | ||
| 020 | |a 9789027294883 | ||
| 020 | |a 1282254332 | ||
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Web Advertising. New forms of communication on the Internet. |
| 260 | |b John Benjamins Publishing Company |c 2004. | ||
| 300 | |a 1 online resource (244) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, d. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 655 | 4 | |a Electronic resource. | |
| 700 | 1 | |a Janoschka, Anja. |4 edt | |
| 720 | |a Janoschka, Anja. | ||
| 758 | |i has work: |a Web advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGKKBxV8fbHDmmXddTfkTb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=623280 |z Texto completo |
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| 994 | |a 92 |b IZTAP | ||