Web Advertising. New forms of communication on the Internet.

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactiv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Janoschka, Anja (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: John Benjamins Publishing Company 2004.
Temas:
Internet advertising.
Internet marketing.
Publicité sur Internet.
Marketing sur Internet.
Internet advertising
Internet marketing
Electronic resource.
Acceso en línea:Texto completo
Descripción
Sumario:This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, d.
Descripción Física:1 online resource (244)
ISBN:9027294887
9789027294883
1282254332
9781282254336

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