Dancing with digital natives : staying in step with the generation that's transforming the way business is done /

"Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and so...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Manafy, Michelle, 1967-, Gautschi, Heidi, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Medford, N.J. : CyberAge Books, ©2011.
Temas:
Generation Y.
Technology and youth.
Young consumers.
Information technology > Social aspects.
Information technology > Economic aspects.
Diffusion of innovations.
Diffusion of Innovation
Génération Internet.
Technologie et jeunesse.
Jeunes consommateurs.
Technologie de l'information > Aspect social.
Technologie de l'information > Aspect économique.
Innovations > Diffusion.
SOCIAL SCIENCE > Media Studies.
BUSINESS & ECONOMICS > Management.
Diffusion of innovations
Generation Y
Information technology > Economic aspects
Information technology > Social aspects
Technology and youth
Young consumers
Acceso en línea:Texto completo
Tabla de Contenidos:
  • When Facebook comes to work: understanding the work practice of the digital native / Brynn Evans
  • Thinking outside the cubicle: examining the changing shape of today's workspace / Susan Evans
  • The dis-organization of invention / Carolina M. Reid
  • Native in blue: understanding the challenges and opportunities in managing today's police officers / Christa M. Miller and Lt. David Hubbard
  • I'm with the brand: how generation Y will transform hiring through personal branding / Dan Schawbel
  • With, not to: the value of social CRM / Marshall Lager
  • Inspired interaction: youth marketing on mobile / Peggy Anne Salz
  • Adapting old-fashioned marketing values to the needs of the digital native / Michael P. Russell
  • The social media imperative: learning to engage digital natives where they live / Shashi Bellamkonda
  • Social capitalism and the reputation economy / Michelle Manafy.
  • The digital natives are the entertainment! / Richard Hull
  • Ethics, technology, and the net generation: rethinking IP law / Albert M. Erisman
  • The old news and the good news: engaging emerging readers through social interaction / Michelle Manafy
  • T'écoutes quoi ti? Digital natives as music consumers in Lille, France / Heidi Gautschi and Emilie Moreau
  • Making the grade: standards and promoting achievement through technology / Sarah Bryans Bongey
  • Quest to learn: a public school for today's digital kids / Robert J. Torres, Rebecca Rufo-Tepper, and Arana Shapiro
  • Teaching digital literacy digitally: a collaborative approach / Jami L. Carlacio and Lance Heidig
  • French lessons: how France is educating its digital natives / Heidi Gautschi
  • Native knowledge: knowing what they know, and learning how to teach them the rest / Mary Ann Bell.

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