Dancing with digital natives : staying in step with the generation that's transforming the way business is done /

"Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and so...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Manafy, Michelle, 1967-, Gautschi, Heidi, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Medford, N.J. : CyberAge Books, ©2011.
Temas:
Generation Y.
Technology and youth.
Young consumers.
Information technology > Social aspects.
Information technology > Economic aspects.
Diffusion of innovations.
Diffusion of Innovation
Génération Internet.
Technologie et jeunesse.
Jeunes consommateurs.
Technologie de l'information > Aspect social.
Technologie de l'information > Aspect économique.
Innovations > Diffusion.
SOCIAL SCIENCE > Media Studies.
BUSINESS & ECONOMICS > Management.
Diffusion of innovations
Generation Y
Information technology > Economic aspects
Information technology > Social aspects
Technology and youth
Young consumers
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