Data mining techniques : for marketing, sales, and customer relationship management /

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The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Linoff, Gordon, Berry, Michael J. A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley, ©2011.
Edición:3rd ed.
Temas:
Business > Data processing.
Data mining.
Marketing > Data processing.
Management > Data processing.
Gestion > Informatique.
Exploration de données (Informatique)
Marketing > Informatique.
BUSINESS & ECONOMICS > Green Business.
Computers and IT.
Management > Data processing
Business > Data processing
Data mining
Marketing > Data processing
Data Mining
Marketing
Kundenberatung
Marknadsföring > databehandling.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • What Is data mining and why do it?
  • Data mining applications in marketing and customer relationship management
  • The data mining process
  • Statistics 101: What you should know about data
  • Descriptions and prediction: profiling and predictive modeling
  • Data mining using classic statistical techniques
  • Decision trees
  • Artificail neural networks
  • Nearest neighbor approaches: Memory-based reasoning and collaborative filtering
  • Knowing when to worry: Using survival analysis to understand customers
  • Genetic algorithms and swarm intelligence
  • Tell me something new: Pattern discovery and data mining
  • Finding islands of similarity: Automatic cluster detection
  • Alternative approaches to cluster detection
  • Market basket analysis and association rules
  • Link analysis
  • Data warehousing, OLAP, analytic sandboxes, and data mining
  • Building customer signatures
  • Derived variables: Making the data mean more
  • Too much of a good thing? Techniques for reducing the number of variables
  • Listen carefully to what your customers say: text mining.

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