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Smart or lucky? : how technology leaders turn chance into success /
"An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world. To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful techno...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2011.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- SMART OR LUCKY? HOW TECHNOLOGY LEADERS TURN CHANCE INTO SUCCESS; CONTENTS; INTRODUCTION: SMART OR LUCKY?; 1 LIGHTNING DOESN'T STRIKE TWICE: What Happens When You're Lucky but Think You're Smart; 2 GAINING AND RETAINING CUSTOMERS: How to Get Customers to Adopt and Commit to Technology; 3 YOU'RE NOT DEAD YET: How Some Companies Come Back from Near Death Experiences; 4 THE GOOGLE SNEAK ATTACK: Supplanting the Market Leader; 5 HERO WORSHIP: Gaining Loyalty by Helping Your Customers Find Personal Success; 6 LESSONS FROM THE LEMMINGS ERA: How Out-of-Control Dot-Coms Fueled the Future.
- 7 THE GOTCHA SYNDROME: Why Promising Technologies Fail8 STANDING ON THE SHOULDERS OF PIONEERS: How Lessons Learned from the Past Pave the Way for New Technology; 9 THE SILVER BULLET SYNDROME: Beware of Solutions That Appear Too Good to Be True; 10 SPLITTING UP IS HARD TO DO: When Walking Away from Legacy Products Makes Sense; CONCLUSION: TEN RULES FOR TURNING LUCK INTO SUSTAINABLE SUCCESS; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX.