Small Business Smarts : Building Buzz with Social Media.

If your website is your business, then social media is your customer service. Social media can help small businesses remain top-of-mind with their customer base, reach potential new customers, and provide valuable feedback. How's it done? It's easier than you may think.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lentz, Sterling
Otros Autores: O'Leary, Steve
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Barbara : ABC-CLIO, 2011.
Temas:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Customer relations > Technological innovations.
Small business marketing.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet) > Aspect économique.
Internet marketing
Small business marketing
Social media > Economic aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title; Copyright; Contents; Acknowledgments; Introduction; 1 An Introduction to Strategic Social Media; 2 Online Listening: Monitoring Customer Conversations Wherever They Happen; 3 Building Relationships: How to Build Social Networks and Engage Customers Using Social Media; 4 Social Messaging: Best Practices for Social Communication; 5 Say Goodbye to the Yellow Pages: Strategies to Optimize Search; 6 Better than the Rotary: Using Social Media to Create a Business Network; 7 Media Metrics: Measuring the Effects of Social Media; 8 Social Media Audits: ATool to Create Your Strategy.

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