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The Future of Global Business : a Reader.
A selection of readings from a distinguished group of international marketing researchers and educators are presented for use in the classroom or professional reading.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Table of Contents; About the Editors; Section 1 Role of Research in International Marketing; Chapter 1.1 An International Marketing Manifesto; Chapter 1.2 The Remarkable Performance of International Marketing in the Second Half of the 20th Century; Chapter 1.3 Freedom and International Marketing: Janis Joplin's Candidacy as Patron of the Field; Chapter 1.4 Academic Freedom for All in Higher Education: The Role of the General Agreement on Trade in Services; Chapter 1.5 International Information Cross-Fertilization in Marketing: An Empirical Assessment.
- Chapter 1.6 Trends and Indications in International Business: Topics for Future ResearchChapter 1.7 Contemporary Research Trends in International Marketing: The 2000s; Section 2 Competition from Emerging Markets; Chapter 2.1 Dynamic Capabilities, Government Policies, and Performance in Firms from Emerging Economies: Evidence from India and Pakistan; Chapter 2.2 A "Strategy Tripod" Perspective on Export Behaviors: Evidence from Domestic and Foreign Firms Based in an Emerging Economy.
- Chapter 2.3 Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil, Chile, and MexicoChapter 2.4 Institutional Changes and Organizational Transformation in Developing Economies; Section 3 Marketing Mix; Chapter 3.1 Cognitive and Affective Reactions of U.S. Consumers to Global Brands; Chapter 3.2 Entering the Japanese Market: A Reassessment of Foreign Firms' Entry and Distribution Strategies; Chapter 3.3 Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance.
- Chapter 3.4 Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research PropositionsChapter 3.5 The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation; Section 4 Global Sourcing and Supply Chain Management; Chapter 4.1 An Analysis of the Global Position of U.S. Manufacturing; Chapter 4.2 An Evolutionary Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry; Chapter 4.3 Outsourcing, Performance, and the Role of E-Commerce: A Dynamic Perspective.
- Chapter 4.4 Strategic Alliance-Based Sourcing and Market Performance: Evidence from Foreign Firms Operating in ChinaSection 5 Emerging Issues; Chapter 5.1 Positioning Terrorism in Management and Marketing: Research Propositions; Chapter 5.2 Foreign Market Entry Mode of Service Firms: The Case of U.S. MBA Programs; Chapter 5.3 How Government Can Help Increase U.S. Export Performance: Testimony Before the House Committee on Small Business; Chapter 5.4 Three Dimensional: The Markets of Japan, Korea, and China are Far from Homogeneous.