The Future of Global Business : a Reader.
A selection of readings from a distinguished group of international marketing researchers and educators are presented for use in the classroom or professional reading.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Czinkota, Michael |
Otros Autores: | Ronkainen, Ilkka |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken :
Taylor & Francis,
2011.
|
Temas: | |
Acceso en línea: | Texto completo |
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