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The Future of Global Business : a Reader.
A selection of readings from a distinguished group of international marketing researchers and educators are presented for use in the classroom or professional reading.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 110606s2011 xx o 000 0 eng d | ||
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| 072 | 7 | |a KJS |2 bicssc | |
| 082 | 0 | 4 | |a 338.8/8 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Czinkota, Michael. | |
| 245 | 1 | 4 | |a The Future of Global Business : |b a Reader. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2011. | ||
| 300 | |a 1 online resource (769 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Table of Contents; About the Editors; Section 1 Role of Research in International Marketing; Chapter 1.1 An International Marketing Manifesto; Chapter 1.2 The Remarkable Performance of International Marketing in the Second Half of the 20th Century; Chapter 1.3 Freedom and International Marketing: Janis Joplin's Candidacy as Patron of the Field; Chapter 1.4 Academic Freedom for All in Higher Education: The Role of the General Agreement on Trade in Services; Chapter 1.5 International Information Cross-Fertilization in Marketing: An Empirical Assessment. | |
| 505 | 8 | |a Chapter 1.6 Trends and Indications in International Business: Topics for Future ResearchChapter 1.7 Contemporary Research Trends in International Marketing: The 2000s; Section 2 Competition from Emerging Markets; Chapter 2.1 Dynamic Capabilities, Government Policies, and Performance in Firms from Emerging Economies: Evidence from India and Pakistan; Chapter 2.2 A "Strategy Tripod" Perspective on Export Behaviors: Evidence from Domestic and Foreign Firms Based in an Emerging Economy. | |
| 505 | 8 | |a Chapter 2.3 Export Strategies and Performance of Firms from Emerging Economies: Evidence from Brazil, Chile, and MexicoChapter 2.4 Institutional Changes and Organizational Transformation in Developing Economies; Section 3 Marketing Mix; Chapter 3.1 Cognitive and Affective Reactions of U.S. Consumers to Global Brands; Chapter 3.2 Entering the Japanese Market: A Reassessment of Foreign Firms' Entry and Distribution Strategies; Chapter 3.3 Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance. | |
| 505 | 8 | |a Chapter 3.4 Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research PropositionsChapter 3.5 The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation; Section 4 Global Sourcing and Supply Chain Management; Chapter 4.1 An Analysis of the Global Position of U.S. Manufacturing; Chapter 4.2 An Evolutionary Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry; Chapter 4.3 Outsourcing, Performance, and the Role of E-Commerce: A Dynamic Perspective. | |
| 505 | 8 | |a Chapter 4.4 Strategic Alliance-Based Sourcing and Market Performance: Evidence from Foreign Firms Operating in ChinaSection 5 Emerging Issues; Chapter 5.1 Positioning Terrorism in Management and Marketing: Research Propositions; Chapter 5.2 Foreign Market Entry Mode of Service Firms: The Case of U.S. MBA Programs; Chapter 5.3 How Government Can Help Increase U.S. Export Performance: Testimony Before the House Committee on Small Business; Chapter 5.4 Three Dimensional: The Markets of Japan, Korea, and China are Far from Homogeneous. | |
| 520 | |a A selection of readings from a distinguished group of international marketing researchers and educators are presented for use in the classroom or professional reading. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a International trade. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 6 | |a Commerce international. | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a International trade |2 fast | |
| 700 | 1 | |a Ronkainen, Ilkka. | |
| 758 | |i has work: |a The future of global business (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYjJHM4t3Ybd69kMq9q6Dq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Czinkota, Michael. |t Future of Global Business : A Reader. |d Hoboken : Taylor & Francis, ©2011 |z 9780415800938 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=684063 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL684063 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 344205 | ||
| 994 | |a 92 |b IZTAP | ||