The Future of Global Business : a Reader.

A selection of readings from a distinguished group of international marketing researchers and educators are presented for use in the classroom or professional reading.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Czinkota, Michael
Otros Autores: Ronkainen, Ilkka
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2011.
Temas:
Export marketing.
International business enterprises.
International trade.
Entreprises multinationales.
Commerce international.
Export marketing
International business enterprises
International trade
Acceso en línea:Texto completo
Descripción
Sumario:A selection of readings from a distinguished group of international marketing researchers and educators are presented for use in the classroom or professional reading.
Descripción Física:1 online resource (769 pages)
ISBN:9780203878132
0203878132
1283442051
9781283442053

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