Stay Tuned : a History Of American Broadcasting.

This volume provides a thorough review of broadcasting history in the US, from radio through to cable and internet. For media students and anyone interested in the development of American media.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Taylor & Francis 2001.
Temas:
Electronic resource.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • LEAS COMMUNICATION SERIES
  • STAY TUNED
  • CONTENTS (CHRONOLOGICAL)
  • ALTERNATE CONTENTS (TOPICAL)
  • LIST OF BOXED FEATURES, ILLUSTRATIONS, AND TABLES
  • PREFACE TO THE THIRD EDITION (2002)
  • PREFACE TO THE SECOND EDITION (1990)
  • PREFACE TO THE FIRST EDITION (1978)
  • ABOUT THE AUTHORS
  • STAY TUNED
  • CHAPTER 1 THE CONTEXT OF BROADCASTING
  • 1.1 The Concept of Mass Communication
  • 1.2 Early Communication
  • 1.3 The Rise of Mass Society
  • 1.4 Early Electrical Communication
  • 1.5 Broadcasting: A New Mass Communication Medium
  • Selected Further Reading
  • CHAPTER 2 THE PREHISTORY OF BROADCASTING (TO 1919)
  • 2.1 Fundamental Wireless Discoveries
  • 2.2 Improvements in Wireless
  • 2.3 Maritime Applications
  • 2.4 First Attempts at Regulation
  • 2.5 The First Broadcasters
  • 2.6 Radio at War
  • 2.7 The Stage Is Set
  • Selected Further Reading
  • CHAPTER 3 THE BEGINNINGS OF BROADCASTING (19208211;1926)
  • 3.1 Important Precedents
  • 3.2 The Pioneer Stations
  • 3.3 The Start of Networking
  • 3.4 Early Educational Broadcasting
  • 3.5 The Problem of Financial Support
  • 3.6 Early Radio Programming
  • 3.7 Creation of the Radio Audience
  • 3.8 Further Attempts at Regulation
  • 3.9 Radios Early Impact
  • Selected Further Reading
  • CHAPTER 4 THE COMING OF COMMERCIALISM (19268211;1933)
  • 4.1 Technology: Better Sound and Early Television
  • 4.2 Stations: Structure and Stagnation
  • 4.3 The Rise of National Networks
  • 4.4 The Decline of Educational AM Radio
  • 4.5 Depression Radio Advertising
  • 4.6 Developing Program Diversity
  • 4.7 Audience: Craze to Consequence
  • 4.8 Regulating Order out of Chaos
  • 4.9 A Growing Social Impact
  • Selected Further Reading
  • CHAPTER 5 RADIOS GOLDEN AGE (19348211;1941)
  • 5.1 Innovations Around the Corner
  • 5.2 Station Expansion
  • 5.3 Network Domination
  • 5.4 Educational Radio: Talk but Little Progress
  • 5.5 The Advertising Agencies Take Over
  • 5.6 The Golden Age of Programming
  • 5.7 Systematic Audience Research
  • 5.8 Formative Years of the FCC
  • 5.9 Radios Role Here and Abroad
  • Selected Further Reading
  • CHAPTER 6 RADIO GOES TO WAR (19418211;1945)
  • 6.1 Innovations: Recording Methods
  • 6.2 Stations: Status Quo for the Duration
  • 6.3 The Split-up of NBC and Formation of ABC
  • 6.4 Education Struggles On
  • 6.5 Advertising: 10-Cent Dollars
  • 6.6 Programming Patriotism
  • 6.7 The Audience Tunes to Radios War
  • 6.8 Postwar Planning and Wartime Control
  • 6.9 Radio in a World at War
  • Selected Further Reading
  • CHAPTER 7 ERA OF GREAT CHANGE (19458211;1952)
  • 7.1 Technical Innovations: High Fidelity and Television
  • 7.2 Growth of AM, FM, and Television
  • 7.3 Radio Networks Give Way to Television
  • 7.4 Rebirth of Educational Broadcasting
  • 7.5 Radio Advertising Supports Television
  • 7.6 Programming: Both Heard and Seen
  • 7.7 The Increasing Demand for Broadcast Services
  • 7.8 Regulating Expansion
  • 7.9 The Impact of Television
  • Selected Further Reading
  • CHAPTER 8 THE AGE OF TELEVISION (19528211;1960)
  • 8.1 Ster.

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