Stay Tuned : a History Of American Broadcasting.

This volume provides a thorough review of broadcasting history in the US, from radio through to cable and internet. For media students and anyone interested in the development of American media.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Taylor & Francis 2001.
Temas:
Electronic resource.
Acceso en línea:Texto completo

MARC

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505 0 |a Cover -- LEAS COMMUNICATION SERIES -- STAY TUNED -- CONTENTS (CHRONOLOGICAL) -- ALTERNATE CONTENTS (TOPICAL) -- LIST OF BOXED FEATURES, ILLUSTRATIONS, AND TABLES -- PREFACE TO THE THIRD EDITION (2002) -- PREFACE TO THE SECOND EDITION (1990) -- PREFACE TO THE FIRST EDITION (1978) -- ABOUT THE AUTHORS -- STAY TUNED -- CHAPTER 1 THE CONTEXT OF BROADCASTING -- 1.1 The Concept of Mass Communication -- 1.2 Early Communication -- 1.3 The Rise of Mass Society -- 1.4 Early Electrical Communication -- 1.5 Broadcasting: A New Mass Communication Medium -- Selected Further Reading -- CHAPTER 2 THE PREHISTORY OF BROADCASTING (TO 1919) -- 2.1 Fundamental Wireless Discoveries -- 2.2 Improvements in Wireless -- 2.3 Maritime Applications -- 2.4 First Attempts at Regulation -- 2.5 The First Broadcasters -- 2.6 Radio at War -- 2.7 The Stage Is Set -- Selected Further Reading -- CHAPTER 3 THE BEGINNINGS OF BROADCASTING (19208211;1926) -- 3.1 Important Precedents -- 3.2 The Pioneer Stations -- 3.3 The Start of Networking -- 3.4 Early Educational Broadcasting -- 3.5 The Problem of Financial Support -- 3.6 Early Radio Programming -- 3.7 Creation of the Radio Audience -- 3.8 Further Attempts at Regulation -- 3.9 Radios Early Impact -- Selected Further Reading -- CHAPTER 4 THE COMING OF COMMERCIALISM (19268211;1933) -- 4.1 Technology: Better Sound and Early Television -- 4.2 Stations: Structure and Stagnation -- 4.3 The Rise of National Networks -- 4.4 The Decline of Educational AM Radio -- 4.5 Depression Radio Advertising -- 4.6 Developing Program Diversity -- 4.7 Audience: Craze to Consequence -- 4.8 Regulating Order out of Chaos -- 4.9 A Growing Social Impact -- Selected Further Reading -- CHAPTER 5 RADIOS GOLDEN AGE (19348211;1941) -- 5.1 Innovations Around the Corner -- 5.2 Station Expansion -- 5.3 Network Domination -- 5.4 Educational Radio: Talk but Little Progress -- 5.5 The Advertising Agencies Take Over -- 5.6 The Golden Age of Programming -- 5.7 Systematic Audience Research -- 5.8 Formative Years of the FCC -- 5.9 Radios Role Here and Abroad -- Selected Further Reading -- CHAPTER 6 RADIO GOES TO WAR (19418211;1945) -- 6.1 Innovations: Recording Methods -- 6.2 Stations: Status Quo for the Duration -- 6.3 The Split-up of NBC and Formation of ABC -- 6.4 Education Struggles On -- 6.5 Advertising: 10-Cent Dollars -- 6.6 Programming Patriotism -- 6.7 The Audience Tunes to Radios War -- 6.8 Postwar Planning and Wartime Control -- 6.9 Radio in a World at War -- Selected Further Reading -- CHAPTER 7 ERA OF GREAT CHANGE (19458211;1952) -- 7.1 Technical Innovations: High Fidelity and Television -- 7.2 Growth of AM, FM, and Television -- 7.3 Radio Networks Give Way to Television -- 7.4 Rebirth of Educational Broadcasting -- 7.5 Radio Advertising Supports Television -- 7.6 Programming: Both Heard and Seen -- 7.7 The Increasing Demand for Broadcast Services -- 7.8 Regulating Expansion -- 7.9 The Impact of Television -- Selected Further Reading -- CHAPTER 8 THE AGE OF TELEVISION (19528211;1960) -- 8.1 Ster. 
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590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
655 4 |a Electronic resource. 
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