Wired and Dangerous : How Your Customers Have Changed and What to Do About It.

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In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bell, Chip R.
Otros Autores: Patterson, John R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, 2011.
Edición:0 ed.
Temas:
Customer loyalty.
Customer relations.
Customer services.
Internet.
Consommateurs > Fidélité.
Service à la clientèle.
Customer loyalty
Customer relations
Customer services
Internet
Acceso en línea:Texto completo

MARC

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245 1 0 |a Wired and Dangerous :  |b How Your Customers Have Changed and What to Do About It. 
250 |a 0 ed. 
260 |a San Francisco :  |b Berrett-Koehler Publishers,  |c 2011. 
300 |a 1 online resource (265 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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505 0 |a Cover; Contents; PART ONE: The Situation: Welcome to Turbulent Times!; PART TWO: The Resolution: Manifesto: The Wired and Dangerous Link; PART THREE: Suggestions for Partnering with Customers: Flash Drive: Tools and Favorites; Notes; Bibliography; Thanks; Index; About the Authors. 
520 |a In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provid. 
588 0 |a Print version record. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Customer loyalty. 
650 0 |a Customer relations. 
650 0 |a Customer services. 
650 0 |a Internet. 
650 6 |a Consommateurs  |x Fidélité. 
650 6 |a Service à la clientèle. 
650 6 |a Internet. 
650 7 |a Internet.  |2 aat 
650 7 |a Customer loyalty  |2 fast 
650 7 |a Customer relations  |2 fast 
650 7 |a Customer services  |2 fast 
650 7 |a Internet  |2 fast 
700 1 |a Patterson, John R. 
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776 0 8 |i Print version:  |a Bell, Chip R.  |t Wired and Dangerous : How Your Customers Have Changed and What to Do About It.  |d San Francisco : Berrett-Koehler Publishers, Inc., ©2011  |z 9781605099750 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=693925  |z Texto completo 
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994 |a 92  |b IZTAP 

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