Encyclopaedia of Logistics Management.
Management of logistics is commonly known as a significant stream of management. It deals with supply of goods from manufacturing place to market place. So, logistics is an organization, which manages the flow of goods, statistics and various other concerns, like products and services for the people...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New Delhi :
Himalaya Pub. House,
2009.
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Edición: | 2nd ed. |
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Vol 1 COVER; Contents; Introduction; Components of Logistics; Logistics Strategy; Alternative Mechanism; Business Planning; Business Forecasting; Business Inventory; Business Cycles; Production and Manufacturing; Manufacturing and Logistics; Bibliography; Vol 2 COVER; Contents; Product Line; Packaging and Labelling; Marketing Decisions; Marketing Levels; Market Target; Market Segmentation; Distribution Strategy; Supply Chain Logistics; Established Distribution Channels; Bibliography; Vol 3 COVER; Contents; Decision Process; Price Forecasting; Price Determination; Quality Control.
- Customer BehaviourCustomer Service Initiative; Effectiveness of Promotion; Social Influences; Transport and Distribution; Bibliography.