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Encyclopaedia of retail chain management /
Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation`s largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becom...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai :
Himalaya Pub. House,
2009.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation`s largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services of products, and share a brand. A retail chain is a types of business chain. All units inevitably share some degree of central management, supply chain. |
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| Descripción Física: | 1 online resource (3 volumes) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9789350439371 9350439379 128284878X 9781282848788 |