Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge.

This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Batra, Rajeev
Otros Autores: Keller, Punam Anand, Strecher, Victor J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk : M.E. Sharpe, Inc., 2011.
Colección:Online access with DDA: Askews (Medicine)
Temas:
Obesity > Prevention.
Communication in medicine.
Health education.
Clinical health psychology.
Health promotion.
Social marketing.
Obesity > prevention & control
Obesity > psychology
Consumer Advocacy > psychology
Consumer Health Information
Health Promotion
Social Marketing
Health Education
Communication en médecine.
Éducation sanitaire.
Santé > Psychologie clinique.
Promotion de la santé.
Marketing social.
MEDICAL > Bariatrics.
Health promotion
Clinical health psychology
Communication in medicine
Health education
Obesity > Prevention
Acceso en línea:Texto completo
Descripción
Sumario:This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Descripción Física:1 online resource (421 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780765627193
0765627191
9781317466161
1317466160
9780765627179
0765627175
9780765627186
0765627183

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