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Business analytics for Sales and Marketing Managers : How to Compete in the Information Age /
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.Y. :
John Wiley & Sons,
[2011], ©2011.
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| Colección: | Wiley and SAS Business Series ;
41 |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- |
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| Descripción Física: | 1 online resource (xiii, 242 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119200673 1119200679 9781118030363 1118030362 9781118030370 1118030370 9781118030387 1118030389 1283052717 9781283052719 |