Public relations, society & culture : theoretical and empirical explorations /

This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into public relations that illustrate the effects of the profession on its environment.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Edwards, Lee, Hodges, Caroline E. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2011.
Edición:1st ed.
Temas:
Public relations > Research.
Public relations > Social aspects.
Relations publiques > Recherche.
Relations publiques > Aspect social.
BUSINESS & ECONOMICS > Public Relations.
Public relations > Research
Public relations > Social aspects
Business and Management.
Öffentlichkeitsarbeit
Soziolinguistik
PR > forskning.
PR > sociala aspekter.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : implications of a (radical) socio-cultural 'turn' in public relations scholarship / Lee Edwards and Caroline E.M. Hodges
  • 1. Imagining public relations anthropology / Jacquie L'Etang
  • 2. Public relations in the postmodern city : an ethnographic account of PR occupational culture in Mexico City / Caroline E.M. Hodges
  • 3. Public relations and storytelling / Paul Elmer
  • 4. Public relations and society : a Bourdieuvian perspective / Lee Edwards
  • 5. Diversity in public relations / Lee Edwards
  • 6. Communication for social transformation / Caroline E.M. Hodges and Nilam McGrath
  • 7. Pragmatism, semiotics and sacred truth / Steve Mackey
  • 8. Bubble wrap : social media, public relations, culture and society / Kristin Demetrious.

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