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Public relations, society & culture : theoretical and empirical explorations /

This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into public relations that illustrate the effects of the profession on its environment.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Edwards, Lee, Hodges, Caroline E. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2011.
Edición:1st ed.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Public relations, society & culture :  |b theoretical and empirical explorations /  |c edited by Lee Edwards and Caroline E.M. Hodges. 
246 3 |a Public relations, society, and culture 
250 |a 1st ed. 
260 |a London ;  |a New York :  |b Routledge,  |c 2011. 
300 |a 1 online resource (x, 137 pages) 
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520 |a This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into public relations that illustrate the effects of the profession on its environment. 
588 0 |a Print version record. 
505 0 |a Introduction : implications of a (radical) socio-cultural 'turn' in public relations scholarship / Lee Edwards and Caroline E.M. Hodges -- 1. Imagining public relations anthropology / Jacquie L'Etang -- 2. Public relations in the postmodern city : an ethnographic account of PR occupational culture in Mexico City / Caroline E.M. Hodges -- 3. Public relations and storytelling / Paul Elmer -- 4. Public relations and society : a Bourdieuvian perspective / Lee Edwards -- 5. Diversity in public relations / Lee Edwards -- 6. Communication for social transformation / Caroline E.M. Hodges and Nilam McGrath -- 7. Pragmatism, semiotics and sacred truth / Steve Mackey -- 8. Bubble wrap : social media, public relations, culture and society / Kristin Demetrious. 
546 |a English. 
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650 7 |a PR  |x sociala aspekter.  |2 sao 
655 7 |a dissertations.  |2 aat 
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700 1 |a Hodges, Caroline E. M. 
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