Brand aid : shopping well to save the world /

ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful e...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Richey, Lisa Ann
Otros Autores: Ponte, Stefano
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis : University of Minnesota Press, ©2011.
Colección:Quadrant Book.
Temas:
Economic assistance > Developing countries.
Celebrities > Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing) > Social aspects.
Consumption (Economics) > Social aspects.
Célébrités > Activité politique.
Entrepreneuriat social.
Entreprises > Responsabilité sociale.
Stratégie de marque > Aspect social.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
SOCIAL SCIENCE > Human Services.
Celebrities > Political activity
Consumption (Economics) > Social aspects
Economic assistance
Social entrepreneurship
Social responsibility of business
Developing countries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: RED and the reinvention of international aid
  • Band aid to brand aid: celebrity experts and expert celebrities
  • The rock man's burden: fair vanity and virtual salvation
  • Saving Africa: AIDS and the rebranding of aid
  • Hard commerce: corporate social responsibility for distant others
  • Doing good by shopping well: the rise of "causumer" culture
  • Conclusion: celebrities, consumers, and everyone else.

Ejemplares similares