Cargando…
Brand aid : shopping well to save the world /
ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful e...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Minneapolis :
University of Minnesota Press,
©2011.
|
| Colección: | Quadrant Book.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn713022627 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 110418s2011 mnua ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d E7B |d OCLCQ |d REDDC |d OCLCQ |d WAU |d OCLCQ |d DEBSZ |d OCLCQ |d NLGGC |d EBLCP |d OCLCO |d OCLCQ |d S3O |d OCLCQ |d AZK |d CNNOR |d Z5A |d MOR |d PIFAG |d ZCU |d MERUC |d OCLCQ |d ZEM |d U3W |d OCLCF |d BRL |d STF |d WRM |d NRAMU |d ICG |d VT2 |d AU@ |d OCLCQ |d WYU |d A6Q |d DKC |d OCLCQ |d OL$ |d OCLCQ |d BOL |d INARC |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL | ||
| 019 | |a 712015736 |a 961543647 |a 962636339 |a 963360478 |a 988435292 |a 991962411 |a 1014193928 |a 1037529980 |a 1037920371 |a 1038568470 |a 1045471364 |a 1055357177 |a 1058178015 |a 1066592315 |a 1081182205 |a 1083565648 |a 1114395493 |a 1148161099 |a 1228587039 |a 1244497756 | ||
| 020 | |a 9780816676675 |q (electronic bk.) | ||
| 020 | |a 0816676674 |q (electronic bk.) | ||
| 020 | |z 9780816665457 |q (hbk.) | ||
| 020 | |z 0816665451 |q (hbk.) | ||
| 020 | |z 9780816665464 |q (pbk.) | ||
| 020 | |z 081666546X |q (pbk.) | ||
| 029 | 1 | |a AU@ |b 000048805423 | |
| 029 | 1 | |a AU@ |b 000053277519 | |
| 029 | 1 | |a CHNEW |b 000619545 | |
| 029 | 1 | |a DEBBG |b BV044152734 | |
| 029 | 1 | |a DEBSZ |b 372899722 | |
| 029 | 1 | |a DEBSZ |b 396974864 | |
| 029 | 1 | |a HEBIS |b 299823059 | |
| 029 | 1 | |a NZ1 |b 14256282 | |
| 035 | |a (OCoLC)713022627 |z (OCoLC)712015736 |z (OCoLC)961543647 |z (OCoLC)962636339 |z (OCoLC)963360478 |z (OCoLC)988435292 |z (OCoLC)991962411 |z (OCoLC)1014193928 |z (OCoLC)1037529980 |z (OCoLC)1037920371 |z (OCoLC)1038568470 |z (OCoLC)1045471364 |z (OCoLC)1055357177 |z (OCoLC)1058178015 |z (OCoLC)1066592315 |z (OCoLC)1081182205 |z (OCoLC)1083565648 |z (OCoLC)1114395493 |z (OCoLC)1148161099 |z (OCoLC)1228587039 |z (OCoLC)1244497756 | ||
| 043 | |a d------ | ||
| 050 | 4 | |a HC60 |b .R482 2011eb | |
| 072 | 7 | |a POL |x 019000 |2 bisacsh | |
| 072 | 7 | |a SOC |x 016000 |2 bisacsh | |
| 082 | 0 | 4 | |a 361.2/6 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Richey, Lisa Ann. | |
| 245 | 1 | 0 | |a Brand aid : |b shopping well to save the world / |c Lisa Ann Richey and Stefano Ponte. |
| 260 | |a Minneapolis : |b University of Minnesota Press, |c ©2011. | ||
| 300 | |a 1 online resource (xv, 253 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a data file | ||
| 490 | 1 | |a A Quadrant Book | |
| 504 | |a Includes bibliographical references (pages 189-225) and index. | ||
| 505 | 0 | |a Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of ôcompassionate consumption.ö Campaigns like Product RED and its precursors, s. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Economic assistance |z Developing countries. | |
| 650 | 0 | |a Celebrities |x Political activity. | |
| 650 | 0 | |a Social entrepreneurship. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Branding (Marketing) |x Social aspects. | |
| 650 | 0 | |a Consumption (Economics) |x Social aspects. | |
| 650 | 6 | |a Célébrités |x Activité politique. | |
| 650 | 6 | |a Entrepreneuriat social. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Stratégie de marque |x Aspect social. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Social Services & Welfare. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Human Services. |2 bisacsh | |
| 650 | 7 | |a Celebrities |x Political activity |2 fast | |
| 650 | 7 | |a Consumption (Economics) |x Social aspects |2 fast | |
| 650 | 7 | |a Economic assistance |2 fast | |
| 650 | 7 | |a Social entrepreneurship |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 651 | 7 | |a Developing countries |2 fast | |
| 700 | 1 | |a Ponte, Stefano. | |
| 758 | |i has work: |a Brand aid (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFXj7bp67WpvpF9T83xdQq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Richey, Lisa Ann. |t Brand aid. |d Minneapolis : University of Minnesota Press, ©2011 |z 9780816665457 |w (DLC) 2010044990 |w (OCoLC)671573437 |
| 830 | 0 | |a Quadrant Book. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=678664 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL678664 | ||
| 938 | |a ebrary |b EBRY |n ebr10461002 | ||
| 938 | |a EBSCOhost |b EBSC |n 362046 | ||
| 938 | |a Internet Archive |b INAR |n brandaidshopping0000rich | ||
| 938 | |a YBP Library Services |b YANK |n 3713697 | ||
| 994 | |a 92 |b IZTAP | ||