Brand aid : shopping well to save the world /

ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Richey, Lisa Ann
Otros Autores: Ponte, Stefano
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Minneapolis : University of Minnesota Press, ©2011.
Colección:Quadrant Book.
Temas:
Economic assistance > Developing countries.
Celebrities > Political activity.
Social entrepreneurship.
Social responsibility of business.
Branding (Marketing) > Social aspects.
Consumption (Economics) > Social aspects.
Célébrités > Activité politique.
Entrepreneuriat social.
Entreprises > Responsabilité sociale.
Stratégie de marque > Aspect social.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
SOCIAL SCIENCE > Human Services.
Celebrities > Political activity
Consumption (Economics) > Social aspects
Economic assistance
Social entrepreneurship
Social responsibility of business
Developing countries
Acceso en línea:Texto completo
Descripción
Sumario:ÔHas there ever been a better reason to shop?ö asks an ad for the Product RED American Express card, telling members who use the card that buying ôcappuccinos or cashmereö will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of ôcompassionate consumption.ö Campaigns like Product RED and its precursors, s.
Descripción Física:1 online resource (xv, 253 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 189-225) and index.
ISBN:9780816676675
0816676674

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