The network is your customer : five strategies to thrive in a digital age /

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"With clear analysis and practical frameworks, Rogers shows how any organization can apply the five strategies to meet its own key business objectives. He presents a wealth of case studies from numerous business, consumer, and nonprofit categories. And he offers a clear process for planning and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rogers, David L., 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven [Conn.] : Yale University Press, ©2010.
Temas:
Business networks.
Social networks.
Digital media > Social aspects.
Digital media > Economic aspects.
Strategic planning.
Social Support
Réseaux d'affaires.
Réseaux sociaux.
Médias numériques > Aspect social.
Médias numériques > Aspect économique.
Planification stratégique.
BUSINESS & ECONOMICS > Customer Relations.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
Business networks
Digital media > Social aspects
Social networks
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A new model for customers in the digital age
  • The customer network revolution
  • Network science and lessons for business
  • Five strategies to thrive with customer networks
  • Access : be faster, be easier, be everywhere, be always on
  • Engage : become a source of valued content
  • Customize : make your offering adaptable to your customers' needs
  • Connect : become a part of your customers' conversations
  • Collaborate : involve your customers at every stage of your enterprise
  • Leadership and the customer network-focused organization
  • Planning and executing a complete customer network strategy
  • Creating the customer network-focused organization
  • Self-assessment : how networked is your business?
  • How to continue the conversation online
  • Cases and examples by industry.

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