Consumer behavior : women and shopping /

What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Huddleston, Patricia
Autor Corporativo: Business Expert Press
Otros Autores: Minahan, Stella
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Edición:1st ed.
Colección:Consumer behavior collection.
Business Expert Press digital library.
Temas:
Women consumers > United States > Psychology.
Shopping > Social aspects > United States.
Consumer behavior > United States.
Consommatrices > États-Unis > Psychologie.
Magasinage > Aspect social > États-Unis.
Consommateurs > Comportement > États-Unis.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer behavior
Shopping > Social aspects
Women consumers > Psychology
United States
Women
Shopping
Consumer socialization
Social shopping
Experiential shopping
Hedonic
Utilitarian
Shopping malls
Mothers and daughters
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. An introduction to women and shopping
  • 2. Women and shopping in America
  • 3. Women and place
  • 4. Shopping as a life skill
  • 5. Shopper types
  • 6. The shopping experience and how to improve it
  • 7. Implications and conclusions
  • Notes
  • References
  • Index.

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