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Consumer behavior : women and shopping /

What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Huddleston, Patricia
Autor Corporativo: Business Expert Press
Otros Autores: Minahan, Stella
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Edición:1st ed.
Colección:Consumer behavior collection.
Business Expert Press digital library.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Consumer behavior :  |b women and shopping /  |c Patricia Huddleston, Stella Minahan. 
246 3 |a Women and shopping 
250 |a 1st ed. 
260 |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2011. 
300 |a 1 online resource (132 pages) 
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504 |a Includes bibliographical references (pages 113-128) and index. 
505 0 |a 1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index. 
520 3 |a What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business. 
500 |a Title from PDF title page (viewed January 29, 2011). 
546 |a English. 
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650 0 |a Women consumers  |z United States  |x Psychology. 
650 0 |a Shopping  |x Social aspects  |z United States. 
650 0 |a Consumer behavior  |z United States. 
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650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Research.  |2 bisacsh 
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653 |a Shopping 
653 |a Consumer socialization 
653 |a Social shopping 
653 |a Experiential shopping 
653 |a Hedonic 
653 |a Utilitarian 
653 |a Shopping malls 
653 |a Mothers and daughters 
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