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Consumer behavior : women and shopping /

What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Huddleston, Patricia
Autor Corporativo: Business Expert Press
Otros Autores: Minahan, Stella
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Edición:1st ed.
Colección:Consumer behavior collection.
Business Expert Press digital library.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Notas:Title from PDF title page (viewed January 29, 2011).
Descripción Física:1 online resource (132 pages)
Bibliografía:Includes bibliographical references (pages 113-128) and index.
ISBN:9781606491683
1606491687
1283892758
9781283892759
1780344317
9781780344317