Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results /

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mizrahi, Janet
Autor Corporativo: Business Expert Press
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Edición:1st ed.
Colección:Corporate communication collection,
Business Expert Press digital library.
Temas:
Business writing.
Communication in marketing.
Public relations.
Public Relations
Style commercial.
Communication en marketing.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Business Writing.
Business writing
Communication in marketing
Public relations
Marketing style
Press release
News release
Brochure
Blog
Microblog
Tweet
Newsletter
E-newsletter
Web copy
Web writing
Website
Marketing
Writing
Pitch letter
Media kit
Press kit
Marcom
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of illustrations
  • Acknowledgments
  • 1. Basic writing guidelines
  • 2. Writing news releases
  • 3. Writing newsletters
  • 4. Writing brochures
  • 5. Writing web copy
  • 6. Writing for social media: blogs and microblogs
  • 7. Media kits
  • Notes
  • References
  • Index.

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