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Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results /
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2010.
|
| Edición: | 1st ed. |
| Colección: | Corporate communication collection,
Business Expert Press digital library. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m eo d | ||
| 007 | cr ||||||||||| | ||
| 008 | 101222s2010 nyua foab 001 0 eng d | ||
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| 019 | |a 741519911 | ||
| 020 | |a 9781606491744 |q (electronic bk.) | ||
| 020 | |a 1606491741 |q (electronic bk.) | ||
| 020 | |z 9781606491737 |q (pbk.) | ||
| 020 | |z 1606491733 |q (pbk.) | ||
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| 035 | |a (OCoLC)712119338 |z (OCoLC)741519911 | ||
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| 050 | 4 | |a HF5718.3 |b .M594 2010 | |
| 072 | 7 | |a BUS |x 011000 |2 bisacsh | |
| 082 | 0 | 4 | |a 808.06665 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Mizrahi, Janet. | |
| 245 | 1 | 0 | |a Fundamentals of writing for marketing and public relations : |b a step-by-step guide for quick and effective results / |c Janet Mizrahi. |
| 250 | |a 1st ed. | ||
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2010. | ||
| 300 | |a 1 online resource (94 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Corporate communication collection, |x 2156-8170 | |
| 504 | |a Includes bibliographical references (pages 85-87) and index. | ||
| 505 | 0 | |a List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. | |
| 520 | 3 | |a This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. | |
| 500 | |a Title from PDF title page (viewed Dec. 22, 2010). | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Style commercial. | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Writing. |2 bisacsh | |
| 650 | 7 | |a Business writing |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 653 | |a Marketing style | ||
| 653 | |a Press release | ||
| 653 | |a News release | ||
| 653 | |a Brochure | ||
| 653 | |a Blog | ||
| 653 | |a Microblog | ||
| 653 | |a Tweet | ||
| 653 | |a Newsletter | ||
| 653 | |a E-newsletter | ||
| 653 | |a Web copy | ||
| 653 | |a Web writing | ||
| 653 | |a Website | ||
| 653 | |a Public relations | ||
| 653 | |a Marketing | ||
| 653 | |a Writing | ||
| 653 | |a Pitch letter | ||
| 653 | |a Media kit | ||
| 653 | |a Press kit | ||
| 653 | |a Marcom | ||
| 710 | 2 | |a Business Expert Press. | |
| 758 | |i has work: |a Fundamentals of writing for marketing and public relations (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFFKK6vWbtVfrR3p78jRGb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Mizrahi, Janet. |t Fundamentals of writing for marketing and public relations. |b 1st ed. |d New York, NY : Business Expert Press, 2010 |z 9781606491737 |w (OCoLC)713655088 |
| 830 | 0 | |a Corporate communication collection, |x 2156-8170 | |
| 830 | 0 | |a Business Expert Press digital library. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=876591 |z Texto completo |
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