Selling to the new elite : discover the secret to winning over your wealthiest prospects /

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Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Taylor, Jim, 1947-
Otros Autores: Kraus, Stephen, Harrison, Doug, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2011.
Temas:
Selling.
Affluent consumers.
Customer relations.
Vente.
Consommateurs riches.
selling.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Affluent consumers
Customer relations
Selling
Acceso en línea:Texto completo

MARC

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245 1 0 |a Selling to the new elite :  |b discover the secret to winning over your wealthiest prospects /  |c Jim Taylor, Stephen Kraus, Doug Harrison. 
260 |a New York :  |b AMACOM,  |c ©2011. 
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504 |a Includes bibliographical references and index. 
505 0 |a The desire to acquire -- The passion of the salesperson -- The passion of the prospect -- The passion of the product -- Theory into practice : thirteen expressions of passion in selling -- From passion to execution. 
588 0 |a Print version record. 
520 |a Based on unprecedented research, The New Elite took a behind-the-scenes look at America's most powerful and influential class-what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers-based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton-Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers ... and become rich themselves. 
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650 0 |a Affluent consumers. 
650 0 |a Customer relations. 
650 6 |a Vente. 
650 6 |a Consommateurs riches. 
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650 7 |a BUSINESS & ECONOMICS  |x Distribution.  |2 bisacsh 
650 7 |a Affluent consumers  |2 fast 
650 7 |a Customer relations  |2 fast 
650 7 |a Selling  |2 fast 
700 1 |a Kraus, Stephen. 
700 1 |a Harrison, Doug,  |d 1965-  |1 https://id.oclc.org/worldcat/entity/E39PCjtYbyPBV73kW93JGPKMHd 
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