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The four stages of highly effective crisis management : how to manage the media in the digital age /

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Manage...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jordan-Meier, Jane
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2011.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The four stages of highly effective crisis management :  |b how to manage the media in the digital age /  |c Jane Jordan-Meier. 
260 |a Boca Raton, FL :  |b CRC Press,  |c ©2011. 
300 |a 1 online resource (xxiii, 296 pages) :  |b illustrations 
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504 |a Includes bibliographical references and index. 
505 0 |a Media, crisis, and new reporting tools -- What is a crisis? -- Unfolding crisis -- Crisis is triggered -- A crisis stops the show -- Case in point: Virginia Tech -- The role of media in a crisis -- Social, interactive, and everywhere all the time -- Today's news from multiple platforms -- Old media play a role in the social media revolution: social or leave -- Power to the people: the rise of hyperlocal news -- Mainstream media are still a factor -- Social media's role in crisis -- Media ethics? what drives traditional media behavior -- Twitter: is it a fad or the "8 bazillion pound gorilla?" -- Overview -- Background. 
588 0 |a Print version record. 
520 |a From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis manageme. 
546 |a English. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Mass media  |x Management. 
650 0 |a Crisis management. 
650 0 |a Online social networks. 
650 0 |a Public relations. 
650 2 |a Public Relations 
650 6 |a Médias  |x Gestion. 
650 6 |a Gestion de crise. 
650 6 |a Réseaux sociaux (Internet) 
650 6 |a Relations publiques. 
650 7 |a public relations.  |2 aat 
650 7 |a SOCIAL SCIENCE  |x Media Studies.  |2 bisacsh 
650 7 |a Crisis management  |2 fast 
650 7 |a Mass media  |x Management  |2 fast 
650 7 |a Online social networks  |2 fast 
650 7 |a Public relations  |2 fast 
655 7 |a dissertations.  |2 aat 
655 7 |a Academic theses  |2 fast 
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776 0 8 |i Print version:  |a Jordan-Meier, Jane.  |t Four stages of highly effective crisis management.  |d Boca Raton, FL : CRC Press, ©2011  |z 9781439853733  |w (DLC) 2010043717  |w (OCoLC)644679008 
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