The four stages of highly effective crisis management : how to manage the media in the digital age /

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From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Manage...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jordan-Meier, Jane
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2011.
Temas:
Mass media > Management.
Crisis management.
Online social networks.
Public relations.
Public Relations
Médias > Gestion.
Gestion de crise.
Réseaux sociaux (Internet)
Relations publiques.
public relations.
SOCIAL SCIENCE > Media Studies.
Crisis management
Mass media > Management
Online social networks
Public relations
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Descripción
Sumario:From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis manageme.
Descripción Física:1 online resource (xxiii, 296 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781439853740
1439853746
9781466549203
1466549203
9781283279581
1283279584
0429248474
9780429248474
9786613279583
6613279587

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