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The production of modernization : Daniel Lerner, mass media, and the passing of traditional society /
How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Temple University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Acknowledgments; 1. Introduction: The Rise of Modernization Theory; 2. Lerner at the Psychological Warfare Division: Propaganda and the Effectiveness of Mass Media; 3. Lerner at Stanford: Tools of the Social Science Trade; 4. Lerner at Columbia: The Voice of America's Turkey Studies; 5. Lerner at MIT: The Key Elements of Passing of Traditional Society; 6. After Passing of Traditional Society: The Persistence and Meaning of "Lerner"; Notes; Bibliography; Index.