The end of fundraising : raise more money by selling your impact /

"Strategy guide for nonprofits seeking to fundraise and "sell" their impact in today's social change marketplace For too long, nonprofits have had to live off of the "waste products" of the economy: leftover money (donations) and leftover time (volunteering). But the ad...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Saul, Jason, 1969-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, ©2011.
Edición:1st ed.
Temas:
Fund raising.
Marketing.
Nonprofit organizations > Public relations.
Fund Raising
Marketing
Collecte de fonds.
Associations sans but lucratif > Relations publiques.
fund raising.
marketing.
BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.
BUSINESS & ECONOMICS > Investments & Securities > General.
Fund raising
Nonprofit organizations > Public relations
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Introduction: The End of Fundraising as We Know It
  • Part I. Capturing Your Impact: From "What" to "So What?" 1. From Accountability to Value
  • 2. Measurement
  • 3. Creating a Product Called Impact
  • Part II. Marketing Your Impact: How to Connect Your Value to the Market. 4. New Market Stakeholders
  • 5. Not All Outcomes Are Created Equal
  • 6. Social Arbitrage: How to Increase Your Value
  • Part III. Selling Your Impact: Creating and Closing Deals in the Social Capital Market 7. It's Not About You, It's About Them
  • 8. The Art of the Deal
  • 9. The Seven Immutable Laws of Selling Your Impact
  • Conclusion: Implications of the Social Capital Market
  • Epilogue: Frequently Asked Questions
  • Notes
  • Acknowledgments
  • Index.

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