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Sensory Marketing : Research on the Sensuality of Products.
What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Krishna, Aradhna. | |
| 245 | 1 | 0 | |a Sensory Marketing : |b Research on the Sensuality of Products. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2009. | ||
| 300 | |a 1 online resource (426 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of sensory m. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Preface and Acknowledgments; About the Editor; Contributors; 1 An Introduction to Sensory Marketing; Section I: Haptics; 2 Does Touch Matter? Insights From Haptic Research in Marketing; 3 Touch: A Gentle Tutorial With Implications for Marketing; 4 Understanding the Role of Incidental Touch in Consumer Behavior; 5 Informational and Affective Influences of Haptics on Product Evaluation: Is What I Say How I Feel?; Section II: Olfaction; 6 Scent Marketing: An Overview. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | |a New products |x Psychological aspects. | |
| 650 | 0 | |a Sensuality. | |
| 650 | 0 | |a Senses and sensation. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 4 | |a Consumer behavior. | |
| 650 | 4 | |a Marketing |x Psychological aspects. | |
| 650 | 4 | |a New products |x Psychological aspects. | |
| 650 | 4 | |a Senses and sensation. | |
| 650 | 4 | |a Sensuality. | |
| 650 | 4 | |a Psychology. | |
| 650 | 4 | |a Astronomy. | |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 6 | |a Sensualité. | |
| 650 | 6 | |a Sens et sensations. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |x Psychological aspects |2 fast | |
| 650 | 7 | |a Senses and sensation |2 fast | |
| 650 | 7 | |a Sensuality |2 fast | |
| 650 | 7 | |a Marknadsföring |x psykologiska aspekter. |2 sao | |
| 650 | 7 | |a Känslor. |2 sao | |
| 650 | 7 | |a Konsumentpsykologi. |2 sao | |
| 650 | 7 | |a Förnimmelser. |2 sao | |
| 650 | 7 | |a Produktutveckling |x psykologiska aspekter. |2 sao | |
| 758 | |i has work: |a Sensory marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG6JMBW49XgbDTxYJDKmVC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Krishna, Aradhna. |t Sensory Marketing : Research on the Sensuality of Products. |d Hoboken : Taylor & Francis, ©2009 |z 9781841698892 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=668550 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL668550 | ||
| 938 | |a YBP Library Services |b YANK |n 3643819 | ||
| 994 | |a 92 |b IZTAP | ||