Sensory Marketing : Research on the Sensuality of Products.

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krishna, Aradhna
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2009.
Temas:
Marketing > Psychological aspects.
New products > Psychological aspects.
Sensuality.
Senses and sensation.
Consumer behavior.
Psychology.
Astronomy.
Marketing > Aspect psychologique.
Sensualité.
Sens et sensations.
Consommateurs > Comportement.
Consumer behavior
Marketing > Psychological aspects
Senses and sensation
Sensuality
Marknadsföring > psykologiska aspekter.
Känslor.
Konsumentpsykologi.
Förnimmelser.
Produktutveckling > psykologiska aspekter.
Acceso en línea:Texto completo
Descripción
Sumario:What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of sensory m.
Descripción Física:1 online resource (426 pages)
ISBN:9780203892060
0203892062

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