Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives.

This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bardhan, Nilanjana
Otros Autores: Weaver, C. Kay
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Colección:Routledge communication series.
Temas:
Public relations.
Public relations > Cross-cultural studies.
Pharmacy.
Astronomy.
Relations publiques.
Relations publiques > Études transculturelles.
public relations.
Public relations
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Book Cover; Title; Copyright; Contents; List of Figures and Tables; Preface; About the Contributors; Chapter 1 Introduction: Public Relations in Global Cultural Contexts; Chapter 2 Critical Perspectives in Global Public Relations: Theorizing Power; Chapter 3 How Intercultural Communication Theory Informs Public Relations Practice in Global Settings; Chapter 4 Culture, Communication, and Third Culture Building in Public Relations within Global Flux; Chapter 5 Intercultural Typologies and Public Relations Research: A Critique of Hofstede's Dimensions.

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