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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives.
This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
|
| Colección: | Routledge communication series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 050 | 4 | |a HM1221.P7844 2010 | |
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| 049 | |a UAMI | ||
| 100 | 1 | |a Bardhan, Nilanjana. | |
| 245 | 1 | 0 | |a Public Relations in Global Cultural Contexts : |b Multi-paradigmatic Perspectives. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2010. | ||
| 300 | |a 1 online resource (310 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Communication Series | |
| 520 | |a This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; List of Figures and Tables; Preface; About the Contributors; Chapter 1 Introduction: Public Relations in Global Cultural Contexts; Chapter 2 Critical Perspectives in Global Public Relations: Theorizing Power; Chapter 3 How Intercultural Communication Theory Informs Public Relations Practice in Global Settings; Chapter 4 Culture, Communication, and Third Culture Building in Public Relations within Global Flux; Chapter 5 Intercultural Typologies and Public Relations Research: A Critique of Hofstede's Dimensions. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Public relations |v Cross-cultural studies. | |
| 650 | 4 | |a Public relations |v Cross-cultural studies. | |
| 650 | 4 | |a Public relations. | |
| 650 | 4 | |a Pharmacy. | |
| 650 | 4 | |a Astronomy. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Relations publiques |v Études transculturelles. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a Public relations |2 fast | |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 700 | 1 | |a Weaver, C. Kay. | |
| 776 | 0 | 8 | |i Print version: |a Bardhan, Nilanjana. |t Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives. |d Hoboken : Taylor & Francis, ©2010 |z 9780415872850 |
| 830 | 0 | |a Routledge communication series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=668439 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL668439 | ||
| 938 | |a YBP Library Services |b YANK |n 7279952 | ||
| 938 | |a YBP Library Services |b YANK |n 3515566 | ||
| 994 | |a 92 |b IZTAP | ||