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New Directions in Campaigns and Elections.
New Directions in Campaigns and Electionsïs a focused exploration of the latest developments across a comprehensive range of topics for students eager to understand the rapidly changing political environment of the U.S. electoral process.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; Figures; Tables; Preface; Contributors; Chapter 1 Election Administration: Setting the Rules of the Game; Chapter 2 Campaign Finance: Adapting to a Changing Regulatory Environment; Chapter 3 Polling: Innovations in Survey Research; Chapter 4 Campaign Management and Organization: The Use and Impact of Information and Communication Technology; Chapter 5 Campaign Advertising: Reassessing the Impact of Campaign Ads on Political Behavior; Chapter 6 Voter Mobilization: The Scientific Investigation of Getting the Electorate to the Polls.