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The Science of Giving : Experimental Approaches to the Study of Charity.

This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Oppenheimer, Daniel M.
Otros Autores: Olivola, Christopher Y.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2010.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Book Cover; Title; Copyright; Contents; Acknowledgments; About the Editors; Contributors; Introduction; Section I: The Value of Giving; 1 Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior; 2 A Model of the Value of Giving to Others Compared to the Value of Having More for Oneself: Implications for Fundraisers Seeking to Maximize Donor Satisfaction; 3 Precommitment to Charity; 4 When Noble Means Hinder Noble Ends: The Benefits and Costs of a Preference for Martyrdom in Altruism; Section II: The Impact of Social Factors.