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Beyond the consumption bubble /
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the qu...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2011.
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| Colección: | Routledge interpretive marketing research series ;
13. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- pt. 1. Editor's introduction
- pt. 2. A changing society
- pt. 3. Changing consumer roles
- pt. 4. The consumption bubble and beyond?