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Beyond the consumption bubble /

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the qu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ekström, Karin M., Glans, Kay, 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2011.
Colección:Routledge interpretive marketing research series ; 13.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Beyond the consumption bubble /  |c edited by Karin M. Ekström and Kay Glans. 
260 |a New York :  |b Routledge,  |c 2011. 
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490 1 |a Routledge interpretive marketing research ;  |v 13 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Editor's introduction -- pt. 2. A changing society -- pt. 3. Changing consumer roles -- pt. 4. The consumption bubble and beyond? 
588 0 |a Print version record. 
520 |a Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask. 
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