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Beyond the consumption bubble /
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the qu...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2011.
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| Colección: | Routledge interpretive marketing research series ;
13. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask. |
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| Descripción Física: | 1 online resource (xii, 262 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780415878494 0415878497 9780203835869 0203835867 9781136859458 1136859454 9781136859403 1136859403 9781136859441 1136859446 9780415653657 0415653657 1283042436 9781283042437 9786613042439 6613042439 |