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|a De-westernizing communication research :
|b altering questions and changing frameworks /
|c edited by Georgette Wang.
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|a Abingdon, Oxon ;
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|a Routledge contemporary Asia series ;
|v v. 25
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|a Includes bibliographical references and index.
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|a Beyond de-westernizing communication research: an introduction / Georgette Wang --Eurocentrism in communication research: the problem and its contributing factors : de-westernizing communication: strategies for neutralizing cultural myths / Molefi Kete Asante -- Emerging global divides in media and communication theory: European universalism versus non-Western reactions / Shelton Gunaratne -- Globalizing media and communication studies: thoughts on the translocal and the modern / Marwan Kraidy -- Orientalism, occidentalism and communication research /Georgette Wang -- The promises of focusing on the particular De-Westernizing" communication studies in Chinese societies / Paul S.N. Lee -- To Westernize or not: That's NOT the question / Wei-wen Chung -- Pitfalls of cross-Cultural analysis: Chinese Wenyi Film and Melodrama Emilie / Yueh-yu Yeh -- From cultural specificity to cultural generality: The possibility of universal universality -- The geography of theory and the place of knowledge: Pivots, peripheries and waiting rooms / David Morley -- Journeys to the west: the making of Asian modernities / Graham Murdock -- Beyond the Dichotomy of Communication Studies / Guo-Ming Chen -- Beyond ethnocentrism in communication theory: towards a culture-centric approach / Eddie C.Y. Kuo and Han Ei Chew --Deconceptualizing de-westernization: science of meaning as an alternative / Yaly Chao -- Opportunities, limitations, and implications for future research: Whither Eurocentrism media, culture and nativism in our time / Gholam Khiabany -- The Production of Asian theories of communication: contexts and challenges / Wimal Dissanayake -- The definition and types of alternative discourses / Syed Farid Alatas -- After the fall of the Tower of Babel: Culture-commensurability as a point of departure / Georgette Wang.
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|a This path-breaking book moves beyond critiquing "Westerncentrism" in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centr
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|a English.
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|a Communication
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|a Postmodernism.
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|a Wang, Georgette.
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|i has work:
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|i Print version:
|t De-westernizing communication research.
|d Abingdon, Oxon ; New York, NY : Routledge, 2011
|z 9780415575454
|w (DLC) 2010004112
|w (OCoLC)475450083
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|v v. 25.
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