Consumer behavior knowledge for effective sports and event marketing /

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application o...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kahle, Lynn R., Close, Angeline
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, ©2011.
Temas:
Consumer behavior.
Sports > Marketing.
Special events > Marketing.
Communication in marketing.
Consommateurs > Comportement.
Événements spéciaux > Marketing.
Communication en marketing.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Reference.
GAMES > Gambling > Sports.
TRAVEL > Special Interest > Sports.
Communication in marketing
Consumer behavior
Special events > Marketing
Sports > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a) influencing behaviors in society and sports, b) building relationships with consumers through sports and events, and c) providing services to consumers through.
Descripción Física:1 online resource (xxxiv, 314 pages) : illustrations
Bibliografía:Includes bibliographical references and indexes.
ISBN:9780203844113
0203844114
1283037394
9781283037396
9781136917929
1136917926
9781136917837
1136917837
9781136917905
113691790X
9786613037398
6613037397

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