Convert! : Designing Web Sites to Increase Traffic and Conversion.

Proven, step-by-step design and content solutions for converting Web site visitors into customers. Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hunt, Benjamin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2011.
Temas:
Web sites > Design.
Electronic commerce.
Internet marketing.
Internet advertising.
Sites Web > Conception.
Commerce électronique.
Marketing sur Internet.
Publicité sur Internet.
Electronic commerce
Internet advertising
Internet marketing
Web sites > Design
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Convert! Designing Web Sites to Increase Traffic and Conversion; Credits; About the Author; Acknowledgments; Contents at a Glance; Foreword; Foreword; Introduction; Who This Book Is For; How to Use This Book; How You Can Start to Transform Your Web Site's Success Today; Part I: Designing for Traffic; Chapter 1: How to Transform Your Web Site's Success; Chapter 2: Search Engine Optimization Fundamentals; Chapter 3: Expanding Your Reach; Chapter 4: Using the Awareness Ladder; Chapter 5: Working through the Awareness Ladder; Part II: Designing for Conversion; Chapter 6: Making Your Site Sell.

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