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Convert! : Designing Web Sites to Increase Traffic and Conversion.

Proven, step-by-step design and content solutions for converting Web site visitors into customers. Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hunt, Benjamin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2011.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Convert! :  |b Designing Web Sites to Increase Traffic and Conversion. 
260 |a Hoboken :  |b John Wiley & Sons,  |c 2011. 
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520 |a Proven, step-by-step design and content solutions for converting Web site visitors into customers. Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today's most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver t. 
505 0 |a Convert! Designing Web Sites to Increase Traffic and Conversion; Credits; About the Author; Acknowledgments; Contents at a Glance; Foreword; Foreword; Introduction; Who This Book Is For; How to Use This Book; How You Can Start to Transform Your Web Site's Success Today; Part I: Designing for Traffic; Chapter 1: How to Transform Your Web Site's Success; Chapter 2: Search Engine Optimization Fundamentals; Chapter 3: Expanding Your Reach; Chapter 4: Using the Awareness Ladder; Chapter 5: Working through the Awareness Ladder; Part II: Designing for Conversion; Chapter 6: Making Your Site Sell. 
588 0 |a Print version record. 
546 |a English. 
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650 0 |a Web sites  |x Design. 
650 0 |a Electronic commerce. 
650 0 |a Internet marketing. 
650 0 |a Internet advertising. 
650 6 |a Sites Web  |x Conception. 
650 6 |a Commerce électronique. 
650 6 |a Marketing sur Internet. 
650 6 |a Publicité sur Internet. 
650 7 |a Electronic commerce  |2 fast 
650 7 |a Internet advertising  |2 fast 
650 7 |a Internet marketing  |2 fast 
650 7 |a Web sites  |x Design  |2 fast 
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