Auditing Social Media : a Governance and Risk Guide.

This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/bran...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: MOAC
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2011.
Temas:
Business enterprises > Computer networks.
Customer relations > Technological innovations.
Internet marketing.
Social media.
Social Media
Entreprises > Réseaux d'ordinateurs.
Marketing sur Internet.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Auditing.
Business enterprises > Computer networks
Internet marketing
Social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools.

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