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Auditing Social Media : a Governance and Risk Guide.
This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/bran...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 1 | 0 | |a Auditing Social Media : |b a Governance and Risk Guide. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2011. | ||
| 300 | |a 1 online resource (209 pages) | ||
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| 500 | |a Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools. | ||
| 500 | |a Appendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; Index. | ||
| 520 | |a This book provides auditors and risk managers with a primer on social media. It discusses what social media is, how it is being used as a tool within corporations, and how it should be monitored. In addition, it discusses the various risks involved with the use of social media (e.g., reputation/brand risk; compliance risks; proprietary information risks; employee privacy risks; and vendor risks). It also discusses compliance with Federal Trade Commission guidelines (e.g., education and disclosure requirements as well as audit and record keeping requirements). | ||
| 505 | 0 | |a Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business enterprises |x Computer networks. | |
| 650 | 0 | |a Customer relations |x Technological innovations. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Entreprises |x Réseaux d'ordinateurs. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Auditing. |2 bisacsh | |
| 650 | 7 | |a Business enterprises |x Computer networks |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 758 | |i has work: |a Auditing social media (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFRpFB4kMKHwVpdrCDctXb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a MOAC. |t Auditing Social Media : A Governance and Risk Guide. |d Hoboken : John Wiley & Sons, Inc., ©2011 |z 9781118061756 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=661508 |z Texto completo |
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00062446 | ||
| 938 | |a YBP Library Services |b YANK |n 3639341 | ||
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